天美传媒

Shifting business climates, changing customer demands, and ongoing market disruptions mean that adapting to change is no longer sufficient鈥攖he future belongs to those who can proactively drive change from within. To achieve this, organizations need leaders who think like "intrapreneurs," combining entrepreneurial agility with the power of organizational resources. 

This program, rooted in the Booth Approach, equips leaders with the intrepreneur's code for breakthrough innovation. You'll learn how to foster innovation by promoting experimentation and risk-taking, simplifying complex challenges into actionable, measurable plans, and creating a roadmap for initiatives that align with best practices. What's more, you'll learn how to transform your organizational constraints into a powerful competitive advantage for innovation.

You'll emerge with the capabilities to empower teams in championing innovation and solving real-world business problems.

By attending, you'll...

• Embed intrapreneurship into your organization鈥檚 strategy and culture, promoting experimentation, risk-taking, and cross-functional collaboration.
• Simplify complex challenges by designing actionable plans that deliver measurable results and meaningful progress.
• Identify and nurture internal talent to champion and lead intrapreneurial initiatives.
• Develop a personalized roadmap to scale intrapreneurial efforts aligned with proven best practices.
• Reduce risks and barriers while building a resilient, adaptable workforce.
• Leverage constraints and small-scale testing to create cost-effective, resourceful solutions.
• Streamline processes to maintain focus, avoid overwhelm, and ensure measurable outcomes.

This program offers a dynamic blend of learning methods to ensure relevance and immediate applicability:

• Interactive Discussions: Explore key concepts and share insights with peers.
• Hands-On Activities: Engage in exercises tailored to real-world challenges.
• Group Simulations: Practice intrapreneurship in collaborative, simulated environments.
• Real-World Case Studies: Analyze successful innovation strategies and their outcomes.

Key benefits include:

• Individualized Roadmap Development: Create a structured plan to guide internal innovation initiatives and foster a mindset shift across teams.
• Project-Based Activities: Develop an actionable plan to accelerate business results and improve innovation performance, even with limited resources.
• Clear Framework for Leadership: Learn to lead intrapreneurial efforts effectively, with strategies that drive measurable impact.

This program is designed for mid- to senior-level business leaders and decision-makers responsible for driving innovation, leading transformation, and achieving strategic growth in complex organizations. It is particularly suited for executives navigating rapidly evolving industries, disruption, and market uncertainty.

Participants will gain actionable insights and globally relevant strategies to lead with agility, foster innovation, and drive sustainable growth. The program equips leaders with the strategic mindset, innovation tools, and execution capabilities needed to stay ahead in an era of constant change. Ideal for senior executives in leadership roles, including C-suite executives (CEO, COO, CIO, CMO, CHRO, CFO, etc.), executive and senior vice presidents, managing directors, global heads, senior directors, and functional leaders.

Titles include:

• Chief Innovation Officer / Head of Innovation 鈥� Spearheading transformational initiatives
• Chief Strategy Officer / Head of Corporate Strategy 鈥� Identifying growth opportunities and competitive advantages
• Transformation Leader / Change Management Executive 鈥� Leading large-scale organizational shifts
• Senior Vice President / Vice President of Product, Operations, or Business Development 鈥� Driving innovation and execution at scale
• Senior Marketing Executive (CMO, SVP, or Director of Marketing) 鈥� Aligning brand, market positioning, and customer engagement with innovation
• Managing Director of Finance, HR, or Technology 鈥� Ensuring cross-functional collaboration and strategic alignment
• General Manager or P&L Owner 鈥� Balancing short-term business performance with long-term innovation  

Innovation Challenge: Unlocking the Intrapreneurship Advantage

• At the outset of the program, participants will identify a critical challenge within their organization.
• Throughout the program week, guided by expert faculty and collaborative discussions with peers, participants will refine their approach using actionable feedback and cutting-edge insights.
• By the program鈥檚 conclusion, each participant will develop a customized, intrapreneurship-driven strategy designed to address their challenge, drive measurable impact, and catalyze meaningful transformation within their organization. 
• In addition, participants will reconvene with faculty and program peers in a post-program live-online session to explore progress on their intrapreneurial initiatives, exchange insights, and receive expert feedback.

MONDAY AFTERNOON

• Innovation Challenge: Unlock the Intrapreneurship Advantage

• Individual projects identified

TUESDAY

• Align Innovation with Corporate Strategy
• Identify & Nurture Talent
• Leverage Constraints to Drive Creativity
• Risk Reduction and Assumptions

WEDNESDAY

• Build Organizational Buy-In and Overcoming Resistance
• Innovation Metrics and Measuring Impact

THURSDAY

• Implement and Scale Intrapreneurial Initiatives
• Develop and implementation plan
• Communicating Your Innovation Idea

FRIDAY

• Creating a Sustainable Intrapreneurial Culture
• Finalize your projects
• Develop long-term plans to sustain intrapreneurial efforts within your organization

Post-Program Session
Shortly following the in-person week, participants will reconvene in a live-online session with faculty and peers to share progress on business challenges and receive actionable feedback. This follow-up session reinforces accountability, strengthens professional networks, and ensures the practical application of program insights. By facilitating continued engagement and expert guidance, the session enhances long-term impact, driving measurable business outcomes and maximizing return on investment (ROI).