天美传媒

In the CRO Program, leaders learn to build the revenue engines that will take their organizations to the next level of growth. You’ll explore robust, data-driven approaches to crafting go-to-market organization, optimizing customer lifetime value, developing your revenue operations (RevOps) strategy, and refining pricing models.

The program also builds leadership capabilities so that you can manage high-performing, cross-functional teams and effectively engage with senior executives, boards of directors, and investors. You'll emerge with sharpened strategic thinking and leadership expertise—positioning you for success in a CRO role today and opening doors to future opportunities.

Key program learning benefits

• Hone the hard and soft skills around building your sales organization and aligning your sales, marketing, and customer success functions to steer your organization toward sustainable revenue growth.
• Leverage data analytics for customer segmentation, estimating customer lifetime value, optimizing pricing, and implementing processes and controls for maximizing profitability at scale.
• Adopt innovative approaches to building, managing, and leading teams—particularly those that extend beyond the sales organization—fostering high performance in diverse and uncertain conditions.
• Lead within the executive team, influence boards and investors, and position yourself for impactful revenue-generating opportunities at the highest levels of leadership.

This program will benefit executives who are:

• Aspiring and seasoned CROs looking to deepen their expertise in go-to-market (GTM) strategies and revenue leadership.
• Sales and marketing VPs focused on strengthening their strategic acumen to drive sales performance and marketing impact.
• RevOps leaders seeking to align GTM strategies with operational excellence for sustainable growth.
• CMOs, demand generation leaders, and other marketing professionals who want to refine their approach to customer acquisition and revenue generation.
• Directors overseeing sales teams who want to enhance their analytical and leadership capabilities.
• C-suite executives and functional heads tasked with formulating and executing growth strategies for their organizations.

Please note that guest speakers and instructors are representative and subject to change.

Course 1: Revenue Operations and Strategy
Equip yourself with the frameworks to forecast, optimize processes, and align operations, unlocking scalable and predictable revenue growth.

Course 2: Customer Lifecycle Management
Optimize customer journeys by analyzing lifecycle stages, identifying friction points, and leveraging data to augment customer lifetime value.

Course 3: Leading High-Performing Teams
Master the art of building and guiding high-performing teams equipped to excel in dynamic and complex environments.

Course 4: Pricing Strategy
Unlock the power of strategic pricing to drive profitability, optimize decisions, and execute scalable solutions for diverse markets.

Course 5: Predictive Analytics
Harness data analytics to identify ideal customers, refine marketing strategies, and optimize revenue-generating activities across your enterprise.

Course 6: Go-to-Market Organization Design
Discover scalable go-to-market strategies and proven principles to optimize sales efficiency, adaptability, and growth across diverse industries and business stages.

Course 7: Leadership with Investors and Boards
Develop the skills to navigate private equity dynamics, engage effectively with investors and boards, and chart a clear path for your career growth.

Flexible Learning for Your Schedule: Combine self-paced, asynchronous activities with live-online sessions to master concepts at your own pace while engaging with faculty and peers in real time.

In-Person Experience for Deeper Connection: Solidify your learning journey with an immersive in-person event, fostering further collaboration, networking, and meaningful connections.