天美传媒

Biography

Christopher K. Hsee received his PhD in social psychology from Yale, and is now the Theodore O. Yntema Professor of Behavioral Science and Marketing 贰尘别谤颈迟耻蝉听at Chicago Booth. He is a leading scholar in the fields of judgment and decision making, consumer psychology, cross-culture psychology, and subjective wellbeing (happiness). His research has been published in many top academic journals. His recent publications include 鈥淭he Teasing Effect: An Underappreciated Benefit of Inducing and Resolving a Curiosity鈥� (Journal of Marketing Research), 鈥淭he Fun and Function of Uncertainty鈥� 鈥� (Journal of Marketing Research), 鈥淗edonic Nondurability Revisited鈥� (Journal of Experimental Psychology: General ), 鈥淭he Pandora Effect: The Power and Peril of Curiosity鈥� (Psychological Science), and 鈥淟ay Rationalism: Individual Differences in Using Reason versus Feelings to Guide Decision (Journal of Marketing Research).

Hsee is a fellow of the Association for Psychological Science (APS), has served as President of the Society for Judgment and Decision Making (SJDM), and received the Distinguished Scientific Contribution Award from the Society for Consumer Psychology (SCP). Hsee has also been awarded the Phoenix Teaching Award and the McKenzie Excellence in Teaching Award.

Hsee鈥檚 research has received support from the John Templeton Foundation related to the .

Research Interests

Behavioral decision theory; consumer behavior; happiness; cross-cultural psychology.

Academic Areas

• Behavioral Science
• Marketing