Ayelet Fishbach
Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing
WFH or RTO?
What the data say about the role of the office in the postpandemic age.
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Biography
Ayelet Fishbach studies social psychology, management and consumer behavior.听She is the past president of the Society for the Science of Motivation and the International Social Cognition Network, and聽the author of .听
Fishbach is an expert on motivation and decision making. Her聽groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award, and the Fulbright Educational Foundation Award. She further received the Provost's Teaching Award from the University of Chicago.
Fishbach鈥檚 research has been published in many journals, including Nature,聽Psychological Review, Psychological Science,聽Journal of Consumer Research, Journal of Experimental Psychology: General, Journal of Marketing Research, and the Journal of Personality and Social Psychology. Her research is regularly featured in the media, including the New York Times, Financial Times, WSJ, CNN, and NPR.
Fishbach earned a bachelor's degree with distinction in psychology in 1992, a master's degree summa cum laude in psychology in 1995, and a PhD magna cum laude in psychology in 1999, all from Tel Aviv University. She joined the Chicago Booth faculty in 2002.
2024 - 2025 Course Schedule
| Number | Course Title | Quarter |
|---|---|---|
| Current Topics in Behavioral Science I | 2025 (Winter) | |
| Managing in Organizations | 2025 (Spring) | |
| Negotiations | 2025 (Summer) | |
| Workshop in Behavioral Science | 2024 (Autumn) |
Get Insights from Ayelet Fishbach in Chicago Booth Review
The 鈥楤ig Problem Paradox鈥�
When something dangerous is common, it somehow seems less dangerous.
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How to Make Healthy Food More Appealing to Americans
Describing how dishes are made increases people’s appetite for them.
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