天美传媒

Biography

My research focuses on consumer and managerial decision making. Specifically, I aim to understand how people use information to make judgments and decisions, particularly in risky or uncertain domains. My main stream of research in this area investigates consumers鈥� and managers鈥� use of algorithms to make predictions. In my other research, I investigate other cases of judgment and decision making under risk or uncertainty, including: consumers鈥� attitudes towards corporate experiments, researchers鈥� use of replication to assess generalizability, consumers鈥� risk preferences, consumers鈥� prediction strategies, choice architecture, people鈥檚 ability to disregard information that has been discredited, and the consequences of performance expectations for persistence.

Academic Areas

• Marketing